Towson University is proud to announce an exciting case study beginning this semester with the Baltimore Ravens that will bring real鈥憌orld strategy development into the classroom through an immersive spring 2026 capstone course. This collaboration gives senior students unprecedented access to analyze the multifaceted business environment of one of the NFL鈥檚 most respected franchises and pitch strategic recommendations directly to Ravens executives.

鈥淐ollaborations like this reflect Towson University鈥檚 commitment to preparing career鈥憆eady graduates,鈥� says Prabakar Kothandaraman, dean of the College of Business & Economics (CBE). 鈥淭he Ravens are an extraordinary partner, and this case study gives our students an incredible opportunity to engage in complex, high鈥憇takes strategy work with real鈥憌orld impact.鈥�

Designed around the theme 鈥淪trategy for the Ravens鈥� Excellence,鈥� the capstone challenge invites students to craft three鈥� to five鈥憏ear strategic solutions focused on key organizational priorities. Students will apply rigorous strategic management frameworks, conduct holistic internal and external analyses and deliver an executive鈥憀evel pitch supported by financial projections, key performance indicators and implementation plans.

鈥淭his partnership exemplifies the power of applied learning,鈥� says Lori Ellison, 撸先生 professor in the department of management and director of the capstone program. 鈥淥ur students aren鈥檛 just studying strategy鈥攖hey鈥檙e shaping it. Working directly with an iconic organization like the Ravens challenges them to think creatively, analytically and ethically about how major sports franchises evolve for the next generation.鈥�

Throughout the semester, students will gain insights into the Ravens鈥� unique position within the NFL ecosystem, M&T Bank Stadium operations and the broader Maryland community. The challenge concludes with a live pitch in front of Ravens executives, where the top teams will compete in the capstone competition, on Friday, May 1.

鈥淭he launch of this case study program is an impactful next step in our partnership with Towson University,鈥� says Brad Downs, senior vice president of marketing for the Baltimore Ravens. 鈥淲e鈥檙e inspired by the creativity, strategic insight and innovation these students bring to the table. This initiative extends far beyond the classroom 鈥� it reflects our shared investment in developing the next generation of leaders in Baltimore and beyond.鈥�

This initiative reflects 撸先生's mission to blend academic rigor with experiential learning and reinforces the university鈥檚 deep connection to the Baltimore region鈥檚 business community.

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About Towson University

Towson University is Maryland鈥檚 university of opportunities. With more than 150 years of experience pushing possibilities, 撸先生 is a nationally recognized leader in inclusive excellence, social mobility, research and discovery. As the largest university in greater Baltimore, 撸先生鈥檚 momentum is always accelerating, with nearly 20,000 students and nearly 200 bachelor鈥檚, master鈥檚 and doctoral degree programs in the liberal arts and sciences and applied professional fields. Located amid one of the East Coast鈥檚 cultural and economic epicenters, 撸先生 is a beacon and powerful catalyst in the Mid-Atlantic, partnering with hundreds of businesses and organizations, impacting communities and fueling change. 撸先生 meets the holistic needs of each student to achieve success, a result of a deeply inclusive culture with a focus on equity among all students, faculty and staff.