Video
Visual elements for video.
Towson University鈥檚 video brand guidelines are essentials you need to ensure consistency, professionalism and brand recognition across all visual content. These guidelines will help align messaging, tone, visual style and production standards with 撸先生鈥檚 identity.
Typography
Primary 撸先生 Font: Proxima Nova
How our words look matters on videos, too. Download and use the primary 撸先生 font, Proxima Nova, for use in all of your video projects. Proxima Nova is used in most cases on lower-thirds, and when lines of text are needed on-screen.
Secondary 撸先生 Font: Kandal
You should also download the secondary 撸先生 font, Kandal, for use in your video projects. Kandal is used when a large amount of text is needed on screen. Examples of this can be seen in the text/quote boxes.
Video Asset Examples
Use the Video Brand Guidelines (PDF) for guidance on how to use the video assets listed below.
Video Brand Guidelines (PDF)Lower Thirds
撸先生 College Lockup Sample
撸先生 Text on Screen Sample
撸先生 Text Box Sample
撸先生 Transition Sample
撸先生 Logo Sting
