Brand Marks
Each of the university鈥檚 brand marks has its own unique purpose and place.
These iconic symbols are more than logos. They communicate 撸先生鈥檚 essence with recognizable colors, icons and text, building both emotion and connection to the university鈥檚 brand.
University Brand Marks
They are rooted in the university鈥檚 past and designed for 撸先生鈥檚 future. The primary university brand marks are bold and contemporary while paying homage to Maryland tradition. In addition to owning a rich history of educational excellence, these marks help forge Towson University鈥檚 modern identity as proudly 撸先生.
Brand Mark Options
Brand Mark Signatures
撸先生鈥檚 colleges, divisions, departments and groups are foundational to the university鈥檚 success. Pre-created and approved brand mark signatures exist for all individual units to help connect these diverse entities to the university鈥檚 brand.
Signature Options
Doc the Tiger
Drawn from Tiger pride. 撸先生鈥檚 personality always shines through the various versions of this cartoon mascot. Custom Doc renderings can be created to support events, programs, initiatives and more to communicate with extra university spirit.
Doc Guidelines
Athletics Brand Marks
A competitive set of sports minded marks. The identifiable Tiger head and accompanying athletics logotype represent Tiger athletics. Use of these marks outside of Tiger athletics is limited and primarily reserved for the university鈥檚 competitive NCAA Division I teams.
Athletics Guidelines
Brand Mark Dos and Don'ts
Consult the guidelines before applying 撸先生鈥檚 brand marks. Following the guidelines for correct brand mark use ensures designs and materials adhere to standards. Proper application of all marks is critical to building and protecting the university鈥檚 brand.
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University Seal
The Towson University Seal, based on elements found in the Great Seal of the State of Maryland, is reserved for use exclusively by the Office of the President, and on official university documents such as transcripts or diplomas. Reproduction of the seal is not allowed without express permission. Contact Creative Services for inquiries.
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